Mapping the Tourism Scene This Summer
The Valley, Evesham launches new leisure and tourism map to attract visitors to Evesham
The Valley, Evesham, has today announced the launch of a brand‑new tourism and leisure map designed to showcase the growing range of experiences available at its country park and surrounding landscape — and to attract even more visitors to the Evesham area this summer.
Developed specifically for the inbound tourism market, the new map highlights the full leisure offer at The Valley, including scenic countryside walks, enhanced leisure attractions, direct links to New Farm nature reserve, and a range of dog‑friendly walks, as well as dedicated dog agility areas that are proving increasingly popular with visitors.
The map also looks ahead to future seasonal activity, including the aspiration for a summer ferry link between The Valley and Offenham, helping to further connect visitors with the wider Avon Valley area and encouraging exploration on both sides of the river.
Crucially, the new publication brings together two destinations in one easy‑to‑use format. Alongside The Valley’s leisure map, it incorporates the Evesham town centre map recently updated and produced by Evesham Place Board, encouraging visitors to enjoy a dual visit — combining countryside, leisure and retail at The Valley with heritage, independent shops, food and drink in Evesham town centre.
Phil Maclean, Retail Director at The Valley, said:
“This map is about making it as easy as possible for visitors to see just how much there is to enjoy in and around Evesham. The Valley’s country park offer has grown significantly, and by linking it directly with the updated town centre map we’re encouraging people to enjoy both — countryside and town, leisure and culture, all in one trip. That joined‑up thinking is exactly what helps attract visitors, extend dwell time and support our local economy.”
Councillor Charlie Homer added:
“This is an excellent example of partnership working in action. I’d like to praise Evesham Place Board for the quality and ambition of the updated town centre map and for working so constructively with The Valley on a joined‑up tourism campaign. The Valley has developed its leisure and countryside offer, and this joint approach will help present Evesham as a complete destination — one that offers nature, activity, heritage and a vibrant town centre all within easy reach.”
The new map will be distributed across tourism outlets, accommodation providers and visitor touchpoints throughout Worcestershire and beyond, supporting Evesham’s growing reputation as a must‑visit destination for leisure, walking, dog‑friendly breaks and countryside experiences. In parallel, the updated town centre map will be added to the town notice boards over the coming weeks.
You can download a copy here: The Valley / Evesham Town Centre Map